Pick a directory
- Accounting and Bookkeeping (15)
- Administrative (16)
- Advertise Your Craft Business (19)
- Advertising: Ads on Your Site (9)
- Arts and Crafts Magazines (21)
- Blogs and Blogging (27)
- Build a Website (28)
- Business Materials (11)
- Business Opportunities (9)
- Business Resources (17)
- Copyright (29)
- CPSIA and Child Products Law (10)
- Craft Councils and Related Organizations (32)
- Craft Fairs and Trade Shows (20)
- Directories (5)
- Etsy Tools (21)
- Forums (14)
- Free Tools (15)
- Funding (7)
- Google Analytics (17)
- Handmade Online Market Places (28)
- Insurance (18)
- Interviews (28)
- Legal (9)
- Legislation (6)
- Marketing and PR (35)
- Miscellaneous (14)
- Payment (9)
- Photography (33)
- Pricing (26)
- Resources (3)
- Selling Online (29)
- Selling Tips and Advice (5)
- SEO (11)
- Shipping, Postage and Handling (18)
- Shows for Crafters (2)
- Snark Sites (7)
- Social Networking Tips and Tools (24)
- Software (20)
- Starting a New Business (28)
- Tax (15)
- Video Tutorials (17)
- Wholesale (14)
Developing Handmade Marketing and PR Strategies
You don't need a large marketing budget to promote your handmade craft business. There are many ways that you can raise the profile of your business for low or no cost.
Marketing and PR are in many ways extensions to an advertising policy, but the techniques are quite different and require imagination and research to carry out effectively.
The main aim is put information about a craft business and products in front of potential customers using various media channels.
In this section of Make For Business we focus on finding pages that offer information on effective marketing and PR techniques and also on channels that can be used within a campaign.
If you have come across any interesting pages that offer more information on marketing and PR that aren't listed here, please let us know.
See Advertising Your Business for more information about advertising options.
How to Promote Yourself and Your Business: Making Personal Connections in an Impersonal World by Patricia Fripp +tab
Valuable advice on marketing and promoting a business successfully - free to view online or as paid for pdf.
Email Marketing +tab
Information from Business Link in the UK but much is not territory specific
Rules of Email Marketing +tab
Advice and information on using email marketing in a responsible way
First Email Marketing Project - Tutorial from MailChimp.com +tab
Free PDF download containing a step-by-step email marketing strategy to help you launch your first email campaign.
36-page Email Marketing guide for Etsy Sellers from MailChimp Email Marketing Blog +tab
36-page guide for Etsy Sellers that takes you through everything you need to know about marketing your Etsy Shop with MailChimp. Free PDF download.
How to Write Your Artist Statement with Creativity, Integrity +tab
Your professional artist's statement is an important way of telling customers and potential customers more about you and your work.
Discounted Craft Product Listings +tab
Help advertise and promote special offers and discount on handmade products
Listing of Free Craft Giveaways +tab
Promote free giveaways of craft products to raise awareness of a craft business.
Good Logo Design by Fashion Incubator +tab
Tips for designing a good logo for your company
How to pitch me - Fashion Incubator +tab
How to pitch a proposal to a blog - advice holds true for many markets
Buy Handmade - Make Your Pledge To Buy Handmade Goods. +tab
Sign the pledge and feature the button or badge on your website or blog. Show that you support handmade goods, helps with your own PR
Squidoo +tab
This can be a good place to market your store and product. Set up a lens (page) with info about your product and other related information. Easy to do, might not generate much traffic - but won't hurt.
